1 creator · 1 reel / day · 30 videos in 30 days
Goal Grow sign-ups by lifting the click-through rate on short-form video.
- ~679Instagram sign-ups · first month
- 14–59%comment→DM click rate, all month
- 610Kviews across 3 breakout reels
- 30reels shipped in 30 days
Brief
Eztrackr, a job-application tracker, wanted more sign-ups. The lever we picked: pair every reel with a comment-to-DM funnel so interest converts the moment it happens.
What we ran
One creator, one reel a day for a month. Each reel routed commenters into a ManyChat automation that auto-DM’d the sign-up link.
What happened
Three reels broke out and June brought roughly 679 Instagram-attributed sign-ups, while the automations held a 14–59% click rate and the inbox filled with prospects asking for the link.
Reels that broke out
- 372Kviews View on Instagram 2.4K likes1.8K comments
- 182Kviews View on Instagram 1.5K likes1K comments
- 55.6Kviews View on Instagram 255 likes284 comments